Local service based business here. We work hard to have a strong digital presence, however it is all grassroots with minimal 3rd party paid interference. As far as 3rd party goes, we do have a company that posts on Facebook and Google My Business 3x per week. We also work with other local service based businesses to promote each other in Facebook groups specifically and are a part of in person networking groups that helps a lot with online presence.
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I'd like to know from other business owners, how does social media impact your business? Is your business active on all social media platforms? What are all the platforms? What platforms yield highest conversion rate? How do you track this?